Phil Moore's Custom Golf, California

How I Coach

At some point all golfers stop improving. Thatís when they begin to over-think their golf swing, over-analyze their equipment, become frustrated, and actually get worse.   The primary reason a golfer stops improving is not related to either talent or equipment. Itís related to their limited understanding of golf.

Few golfers understanding how the game of golf is best played, fewer understand how to manage their own golf swing, and even fewer understand ball flight (what causes the ball to fly or roll in a particular way).

Through a series of lessons, my students learn:

  • How to permanently improve their ball-striking - through learning to better understand and better manage their own natural swing motion.
  • How to permanently improve their course and game management - through developing the Five Essential Playing Skills.
  • How to significantly lower their average score - through learning to become more accurate off the tee and improving their short game.
  • How to reduce the number of below average golf shots they hit every round - through learning to play every shot with a higher degree of purpose.
  • How to maintain their focus throughout the shot making process - through developing an effective and consistent shot making routine.
  • How to practice more efficiently - through applying the principles of purposeful practice and practicing golf shots instead of golf swings.
  • How to determine the club specifications that best fit their size, strength, game, and basic swing motion Ė enabling them to acquire a set of golf clubs that would be easier for them to use.
  • Ball flight laws Ė what causes a particular flight pattern (high, low, pull, push, slice, hook) - enabling them to better manage their swing and create a particular ball flight when needed.

My Rates:

  • 45-Minute Session $45

  • I've found that 45 minute of instruction, coupled with 15 minutes of purposeful practice is both effective and affordable.

Each session focuses on one of the following eight topics:

  • Putting & chipping
    Sand Shots
    Fairway Wedges
    Full Iron Swings
    Hybrids & Fairway Woods
    Specialty Shots

The cost of the range balls is included in the price.

60 Minute Session $60

60 minute sessions are great for students interested in working on more than one aspect of their game. For example 30 minutes on the driver, and 30 minutes on either putting, chipping, pitching, or sand play.
The cost of the range balls is included in the price.

2 Hour Playing Lesson $100

That price includes warm-up balls, cart and green fees. During the lesson, I'll teach you the Five Essential Playing Skills outlined in my book Understanding Golf. Itís a great way to improve your focus, learn effective course management, and further develop your ability to create golf shots.


60-Minute Total Game & Equipment Evaluation $45!

For new students, I offer a 60-Minute Total Game and Equipment Evaluation for the for the reduced price of $45!

During the session, I'll evaluate your putting, chipping, pitching, and full swing skills. Then, I'll measure the specifications of your current clubs and determine how well they compliment your size, strength, and natural swing motion. Finally, I'll outline the steps I believe you would need to take to reach your scoring goal.

My Complete 10 Session
Understanding Golf Series Save $125!

My favorite coaching program!

This comprehensive series of lessons covers
each of the keys outlined in my book
Understanding Golf.

You'll receive:

  • 3 Playing Lessons
    5 60-Minute Video Lessons
    2 60-Minute Short Game Lessons

You'll learn everything you need to significantly
and permanently lower your average score!

Save $125.00!

The price includes cart fees, green fees,
and range balls


I've known and worked with Philip Moore for almost 20 years. His latest book, Understanding Golf, is a great read. There are no gimmicks here, just an honest, straight forward discussion about golf and how it is best played. Over the years, I've watched experienced golfers improve dramatically through working with Phil and applying the exact ideas he has clearly outlined in this book. Regardless of your level of play, if you would like to grow your understanding of the game and lower your average score, this book is worth every penny.

Jason Taylor
President of the Southern California PGA

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