How I Coach


How I  At some point all golfers stop improving. That’s when they begin to over-think their golf swing, over-analyze their equipment, become frustrated, and actually get worse.

The primary reason a golfer stops improving is not related to either talent or equipment. It’s related to their limited understanding of the game.

Few golfers understand how the game is best played, fewer understand how to manage their own golf swing, and even fewer understand ball flight (what causes the ball to fly or roll in a particular way).

My Primary Goal

           My primary goal as a coach is to SIGNIFICANTLY and PERMANENTLY lower my student’s average score. Golf is a game and the player’s ability is defined solely by their average score.

Temporarily adjusting a student’s golf swing will not SIGNIFICANTLY and PERMANENTLY lower their average score. To achieve that, I believe each student has to expand his or her understanding of the game to the point where they can effectively self-coach - the point where they never need another lesson.

   What My Students Learn

           As we work together, my students learn:

● How to improve their ball-striking ability through learning to better understand and effectively manage their own natural swing motion.

● How to become significantly better at what they can effectively control on the golf course – shot selection, club selection, intention, setup position, and swing focus.

Ball flight – what causes a particular flight pattern (high, low, pull, push, slice, hook) and how to create a particular ball flight when needed – an essential skill.

● How to lower their scoring average from within 100 yards of the hole – where the great majority of their shots during a round occur.

● How to significantly reduce the number of below average golf shots during each round played through developing an effective shotmaking routine.

● How to stay centered and maintain their focus throughout shotmaking process.

● How to get the most out of their practice time through effectively applying the principles of Purposeful Practice.

● How to determine the club specifications that best fit their size, strength, game, and basic swing motion – enabling them to acquire a set of golf clubs that are easier for them to use.


How long does it take to become a significantly better golfer?

Purposeful practice is far more important than the number of lessons a student takes.

While improvement takes time and effort, I’ve watched countless students make amazing progress and permanently change their game for the better in as little as 8 weeks.


            How much does a coaching session cost?

            Private Lessons:

           30 Minute Lesson: $30.00
The cost of the range balls is included in the price.

60 Minute Lesson: $60.00
The cost of the range balls is included in the price.

I believe 60 minutes of pure swing instruction turns into information overload. Shorter 30 minute sessions focused on a few essential areas, coupled with 30 minutes of purposeful practice is both more affordable and more effective.

For students who prefer 60 minutes sessions, I advise that we divide our focus into 2 separate areas; for example 30 minutes on the full swing, take a 15 minute break, and 30 minutes chipping and putting. 

90 Minute Playing Lesson: $75.00
The cost of the green fees and cart are included in the price.

I believe playing lessons are the best way for a student to learn the five playing skills – shot selection, club selection, forming an effective intention, setup position, and swing focus.

Playing lessons are also the most effective way to learn how to hit recovery shots.

I've known and worked with Philip Moore for almost 20 years. His latest book, Understanding Golf, is a great read. There are no gimmicks here, just an honest, straight forward discussion about golf and how it is best played. Over the years, I've watched experienced golfers improve dramatically through working with Phil and applying the exact ideas he has clearly outlined in this book. Regardless of your level of play, if you would like to grow your understanding of the game and lower your average score, this book is worth every penny.

Jason Taylor
President of the Southern California PGA

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