Phil Moore at Phil's Custom Golf

About Me & What I Do


Hello, my name is Philip Moore. I’m a professional club fitter, club builder, golf coach, and golf writer.

Welcome to my site!  

I’m a member of both the International Clubmaker’s Guild and the Association of Golf Clubfitting Professionals. And I’ve owned and operated my own successful golf club fitting, building, and repair business for almost 20 years.  

I’ve also written two books on golf, The Mad Science of Golf: On moving past golf industry hype and learning to play better golf - published in 2007, and Understanding Golf: Learn to significantly lower your average score without hitting the ball farther, changing your swing, or buying expensive golf clubs published in 2013. 

My Custom Golf Club Building and Repair Shop - Phil’s Custom Golf Shop - is a full service facility, stocked with a large inventory of grips and shafts. In addition to club fitting and club building, I also provide tour van quality re-gripping and repair services. 

Finally, I’m also - and primarily - a golf coach. After playing, studying, and writing about golf for over 40 years, I believe I’ve acquired a good understanding of how the game is best played and most effectively taught. Working with both juniors and adults, I teach the exact principles that I outlined in my two books. 

I have three simple missions – first, I fit and custom build beautiful golf clubs that are affordable and very easy to use. Second, I provide tour van quality re-gripping, upgrade and repair services. Third, I teach golfers how to better understand the game and play to their full potential.  

Hopefully, this site will provide you with a good understand of my thoughts on golf and the process of improvement. 

Please feel free to contact me, I’ll look forward to meeting you in person, answering your questions, and hopefully becoming your personal club maker, golf coach, or both!

Mad Science of Golf Book

Custom Repair and Club Building

Custom Build Clubs California


I've known and worked with Philip Moore for almost 20 years. His latest book, Understanding Golf, is a great read. There are no gimmicks here, just an honest, straight forward discussion about golf and how it is best played. Over the years, I've watched experienced golfers improve dramatically through working with Phil and applying the exact ideas he has clearly outlined in this book. Regardless of your level of play, if you would like to grow your understanding of the game and lower your average score, this book is worth every penny.

Jason Taylor
President of the Southern California PGA

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